How to sell on the Yves Rocher Marketplace: everything you need to know to get started
Overview.
For our latest Marketplace Stories , we had the privilege of speaking with the Yves Rocher team. This conversation revealed the inner workings of a marketplace that is both selective and high-performing, and shed light on its keys to success. Enjoy! 👇
A marketplace project in line with Yves Rocher's DNA
Yves Rocher is not a brand like any other. Founded in La Gacilly over 65 years ago, the company remains family-owned, independent, and a pioneer in botanical cosmetics. Today, it is the number one beauty brand in France with:
- 650 physical stores in France
- More than 50 million visits per year to its e-commerce site (80% of which are on mobile)
- A presence in 91 countries
- 20 million consumers worldwide
The marketplace aims to expand the site's offering while remaining true to the brand's DNA.
“Our ambition is to become the reference site in the territory of natural beauty and responsible well-being,” summarizes Louise Elineau-Bleu .
A selective, but open platform
The marketplace launched in 2024 with 60 sellers. The goal for the end of 2025 is a maximum of 100 sellers. Development is guided by a principle of careful curation, but Yves Rocher is open to new ideas.
The following are welcome:
- Established brands in cosmetics and wellness
- DNVBs and emerging brands that innovate
- Catalogues that complement the Yves Rocher product range (avoiding cannibalization)
- Foreign brands, if they respect CSR commitments
“We want both heavyweights and hidden gems. It is the richness of this ecosystem that will make us different.”
Which categories are given priority?
The segments that are already working:
- Face and body care
- Dietary supplements
- Hair products
But the ambition is broader. Yves Rocher is developing a wellness focus, with particular attention to:
- Aromatherapy
- Sleep
- Thinness
- Essential oils
- Nutrition
The marketplace aims to be scalable, responsive to trends and needs.
Criteria for selling on the Yves Rocher marketplace
Three pillars guide the selection of brands:
- CSR commitment
All applicant brands must sign the Yves Rocher CSR charter and demonstrate:
- A high level of naturalness
- The absence of controversial ingredients
- Responsible practices
- A high level of naturalness
- A clear, transparent, and high-quality offer.
Product descriptions must be comprehensive and well-structured: high-quality visuals, highlighted active ingredients, and explained benefits. Content is a true driver of performance. - Impeccable logistics and customer service.
Fast delivery, mandatory tracking, and a well-defined free shipping threshold. The main drawback for customers: having to pay shipping fees across multiple brands.
“This topic is central to our discussions with sellers. We want a seamless experience for customers.”
Local operational support
The seller-marketplace relationship is not simply a data connection. Yves Rocher offers a very personal level of support:
- A dedicated onboarder for the online deployment
- One account manager per type of seller
- Group workshops (e.g., on CSR)
- Key commercial periods (Friends Days, holidays, product launches)
- A clear interface and practical guides
The goal is to build a long-term partnership, with regular and structured exchanges.
Technical integration: flexible, but demanding
Three options are offered to sellers:
- Manual entry via Excel
- E-commerce connectors (like Shopify)
- Feed aggregators (e.g., Shopping Feed)
The marketplace is based on Mirakl technology. The team provides a detailed guide and organizes kick-off meetings at launch.
Retail media: coming soon
Currently, no sponsored formats are offered (no Sponsored Products or Sponsored Brands). But this will change. Yves Rocher is working on integrating retail media functionalities to support the growth of its retailers.
In the meantime, brands benefit from natural exposure through editorial categories and features.
Frequently Asked Questions from Brands
Can I sell if I am a small brand?
→ Yes, provided I have a clear, responsible offer and a structured customer service.
Can I sell from abroad?
→ Yes, subject to compliance with the CSR charter and control of delivery times/logistics.
Will my products be visible in store?
→ No, the marketplace is not (yet) connected to the physical network.
Can I participate in key commercial events?
→ Yes, all partner brands are invited to participate in key events.
In summary: a demanding marketplace, but one aligned with the values of responsible brands
Yves Rocher aims to build a trusted, high-quality platform aligned with its values. If you are a committed brand that invests heavily in your content, customer service, and logistics, this marketplace could be a strategic channel.
The process is simple: you can contact the team directly via support-marketplace@yrnet.com or via LinkedIn.
About eTAIL Agency
eTAIL Agency is an agency specializing in accelerating brands on marketplaces.
We support our clients through every stage of their e-commerce development:
- Definition of the marketplace strategy
- Offer framing, positioning and pricing
- Optimization of produced content (SEO, assets, sales pitches)
- Management and oversight of retail media campaigns
- Technical integration, structuring of flows
- Coaching, training and personalized follow-up
Whether you wish to launch on the Yves Rocher marketplace or consolidate your multi-marketplace presence, we offer you our tools, our method and our experience.
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