Selling on Teract (Jardiland, Gamm Vert): everything you need to know before getting started
With barely a year in existence, the Teract , operating through the websites jardiland.com and gamvert.fr , has established itself in the French e-commerce landscape. Driven by the national recognition of its brands and an exceptional physical presence, this marketplace already attracts more than 300 active merchants and aims for measured growth based on quality.
In this article, we revisit the key takeaways from our latest Marketplace Stories episode with the Teract teams, to help brands understand how to sell effectively on Jardiland and Gamm Vert.
Teract, Jardiland and Gamm Vert: a powerful network serving the brands
Teract is the retail arm of the InVivo group, Europe's leading agricultural cooperative. This giant, with €11 billion in revenue, comprises nine brands, including Jardiland and Gamm Vert. These two iconic brands enjoy widespread recognition in France: over 1,000 Gamm Vert stores and nearly 200 Jardiland stores cover the country. As a result, every French person is within 20 minutes of a store.
It was on this solid foundation that Teract launched its own marketplace in June 2024. Today, a year later, it boasts over 2 to 3 million unique visitors per month and approximately 400,000 active online listings. The launch was seamless: brick-and-mortar retailers readily embraced the model, seeing a natural continuity between their physical presence and their online visibility.
Which products work best there?
Seasonality plays a structuring role for Jardiland and Gamm Vert. 80% of sales are generated between March and July. The most successful categories reflect this dynamic:
- Garden furniture, swimming pools, outdoor games for children
- Garden tools and equipment (lawnmowers, ride-on tractors)
- Outdoor landscaping: shelters, chalets, fences…
- Pet supplies, especially innovative products (such as smart pet litter boxes)
- Plants and vegetation
But Teract's strategy doesn't stop there. The group aims to gradually reduce the seasonality of its business. This involves:
- Expanding into DIY and small household appliances (drills, screwdrivers, etc.)
- The development of specialized pet shops (horses, livestock)
- The opening up to more interior furnishings
This therefore presents an opportunity for brands to position products year-round on a platform that is undergoing rapid diversification.
Simultaneous broadcast on Jardiland and Gamm Vert
Good news for retailers: selling on Teract means selling on both jardiland.com and gamvert.fr. Thanks to the Mirakl-based technical environment, a single back office allows you to publish your catalog on both platforms.
It is not possible to choose only one of the two brands, but this is not a problem, on the contrary: the complementarity between the two networks maximizes visibility without complicating management.
Note: while the 3P offerings are shared between Jardiland and Gamm Vert, the differences lie in the 1P (which has its own purchasing center). The user experience, however, is consistent across both platforms.
What types of merchants is Teract looking for?
Teract's goal is not to grow at all costs, but to integrate sellers who align with its core values. The marketplace prioritizes quality over quantity.
Eligibility criteria:
- Headquarters in Europe
- Customer service in French
- Compliance with the AGEC law (particularly for non-French sellers)
- A relevant, well-structured catalogue with carefully designed product descriptions
- Controlled logistics (no limit on shipping times, but a requirement for transparency)
Onboarding is simple: a form to send by email, followed by a qualification interview with an account manager. Each salesperson then receives ongoing support.
“We don't want an impersonal marketplace. Each merchant is monitored, supported, challenged on their performance, and helped to optimize their store. It's a commitment we uphold, thanks to a dedicated team.”
- Raphaël Karadjia , Key Account Manager at Teract
What is the marketplace's business strategy?
The marketplace is a powerful tool for boosting Teract's sales activities:
- Seasonal events such as Black Friday or sales periods
- Targeted flash sales by category
- Featured in newsletters and on homepages
The 3P team directly manages these key periods with the retailers. In parallel, projects are underway to strengthen media campaigns:
- Teract-driven SEA campaign tests
- Gradual rollout of retail media, with retailers eventually being given autonomy to manage their visibility
And what about the future? What projects are planned?
Three areas of development are planned:
- An intensification of promotional activities around the new categories
- A gradual international expansion, with Jardiland Spain in its sights
- Continuous improvement of catalogue quality, with the (future) help of AI
The objective is clear: to enhance the customer experience, while providing the best possible support to salespeople.
Support: a key differentiating factor
Teract makes it a point of honor to support its sales representatives:
- Catalogue selection: either via pre-screening by the seller, or in co-creation with the Teract team
- Quality monitoring: incident rate, late deliveries, refunds
- Continuous optimization: analyses, recommendations, action plans
- Flexibility: the subscription model is only billed if sales occur
Another notable point: even if the products are bulky (shelters, swimming pools, etc.), the platform accepts shipping times of up to 45 days.
Connecting to the marketplace: what are the options?
Teract's marketplace is connected to all major feed aggregators: Shoppingfeed, Lengow, Iziflux, etc. Therefore, it's easy to publish your catalog there if you're already on another Mirakl marketplace.
No aggregator? You can integrate your products via Excel or via the Mirakl API.
Key points to remember for success on the Teract marketplace
✅ Target the right categories (outdoors, garden, pet supplies, DIY…)
✅ Prepare complete and visually appealing product descriptions
✅ Prioritize open communication with the Teract teams
✅ Respect service quality standards
✅ Optimize your logistics to ensure a smooth experience
✅ Anticipate key sales periods (sales, back-to-school season, etc.)
About eTAIL Agency
eTAIL Agency is an agency specializing in accelerating brands on general marketplaces (Amazon, Cdiscount, Fnac-Darty…) and specialized marketplaces (Jardiland, Gamm Vert, ManoMano, etc).
Our team supports brands and distributors at every stage:
- Defining the entry or growth strategy on marketplaces
- Product catalog integration and feed management
- Product page optimization (SEO/SEM)
- Management of retail media campaigns
- Training and operational support for internal teams
Our approach is data-driven, pragmatic, and human-centered. Our goal: to help you sell better and more sustainably on marketplaces.
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