How to sell on Maisons du Monde Marketplace? The complete guide
For our latest Marketplace Stories , we had the privilege of speaking with the Maisons du Monde . This conversation revealed the inner workings of this selective yet high-performing marketplace and helped us understand its keys to success. Here's everything you need to know to succeed on this essential platform in the home and decor sector 👇
Maisons du Monde: an iconic brand that is opening up its ecosystem
For over 30 years, Maisons du Monde has embodied multi-style inspiration and accessibility in the world of home furnishings. Building on this unique DNA, the brand launched its own marketplace with a clear objective: to complement its existing offering while remaining true to its positioning. Today, the marketplace covers four countries – France, Italy, Spain, and Germany – and brings together more than 200,000 carefully selected products.
With 7 million active customers and a marketplace accounting for 35% of online sales, Maisons du Monde has established itself as a leading player. Even more impressively, 35% of the marketplace's revenue comes from international markets, demonstrating strong growth potential beyond France.
A unique omnichannel strategy to boost sales
One of Maisons du Monde's greatest strengths lies in its highly effective omnichannel model. In addition to the visibility offered on its e-commerce site, the brand provides its sales associates with access to in-store foot traffic through tablets called App Shop. This means that when a product is not available on the shelf, the in-store sales associate can directly suggest an item from the marketplace, making the sale on the spot.
This hybrid approach is a real asset for retailers: nearly 9% of marketplace sales are now generated in physical stores. This dual acquisition channel is a major competitive advantage compared to traditional marketplaces.
Logistics adapted to bulky products
Working in the furniture industry imposes specific logistical requirements. Maisons du Monde expects its sales staff to provide impeccable service: delivery by appointment, to the customer's room of choice, and, if possible, with assembly.
Expectations are particularly high for sensitive categories such as sofas and heavy furniture. Sellers must be able to deliver throughout France, including Corsica, as well as to the Spanish and Italian islands. The maximum acceptable delivery time for large furniture items is 60 days , but superior responsiveness remains a key factor in maximizing sales.
A reasoned international development
Unlike some marketplaces that rapidly expand into new markets, Maisons du Monde takes a more qualitative approach. No new countries are planned for the time being; the priority is to consolidate and optimize the offering in existing markets .
Each country now benefits from a localized sales promotion strategy to better meet the specific expectations of consumers, with fine-tuning of catalogues and marketing operations.
Best practices for performing well on Maisons du Monde
Succeeding on Maisons du Monde means first and foremost accepting and understanding the high standards imposed by the platform. The selection process is rigorous: each product is manually validated to ensure consistency with the brand's stylistic identity. A seller's catalog typically contains only 300 to 500 active items, rarely more.
A high-performing product page is essential: professional visuals , both cut-out images on a white background and lifestyle images, are required. The product pages must be fully completed, especially for complex furniture such as sofas.
Regarding pricing, Maisons du Monde does not require strict parity between marketplaces, but overall consistency is expected. Sellers have some flexibility regarding delivery costs depending on the country, provided they remain competitive and transparent for the end customer.
Finally, excellent logistical expertise and multilingual customer service (French, Spanish, Italian, German) are essential criteria for being selected and maintaining a presence on the marketplace.
Retail media, a performance accelerator
To improve their visibility, sellers can leverage the Mirakl Ads , provided by Maisons du Monde. Product sponsorships, homepage visibility, newsletter integration: several advertising formats are offered to increase product awareness and boost sales.
Since the launch of self-service, even retailers with small budgets can now test media campaigns, offering a flexible and accessible solution for everyone. Investing in retail media is highly recommended to boost your strategic customer relationships.
The future of the marketplace: enhanced omnichannel and enriched services
Maisons du Monde's plans for its marketplace are part of the Inspire Everyday strategic plan: to intensify omnichannel and enrich customer services.
In practical terms, this will involve:
- The opening of new delivery methods (collection point);
- The integration of new payment methods (Google Pay, Apple Pay, Klarna);
- The development of showrooming and pop-up stores in physical stores to showcase the products of marketplace sellers;
- A commercial promotion that is increasingly local and adapted to national markets.
In summary
Maisons du Monde Marketplace is not a marketplace focused on volume, but on quality. It offers an exceptional opportunity for sellers of furniture, decoration and home accessories who are looking to establish themselves on a selective, omnichannel platform geared towards sustainable growth.
Thanks to a rigorous approach - product selection, logistical excellence, adapted marketing strategy - merchants can not only access a highly engaged customer base, but also stand out sustainably in an environment less saturated than that of general marketplaces .
Looking to launch your business on Maisons du Monde Marketplace? eTAIL Agency will support you in your integration and performance optimization.
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